When Yawn’s first organic cotton pyjamas arrived at the London studio, just over six weeks ago, we tore open the package, stomach full of fear. But then we felt the soft handle of the new fabric against our skin. We did it - we had reproduced our buttersoft Superfine "00" cotton in organic yarn. We could sleep again.
FROM THE DRAWING BOARD
Every Yawn print is drawn or painted by hand in our studio in London, using charcoal, ink or watercolour. Each print with a hidden detail for you to find, in your own time.
After learning about the bum deal with conventional cotton, we couldn’t turn the other cheek. Using 16% of the world’s insecticides and 7% of pesticides, no wonder it’s dubbed the world’s dirtiest crop. After researching how to create the softest, longest lasting organic cotton, we’re delighted to say we’ve cracked it.
SOME MORE WE DREW EARLIER
THE COTTON LAB
Fabric is the single, most important element in creating Yawn’s products; it’s why our customers come back and why we make it bespoke. We spent years creating our Superfine "00" cotton - now, we're making it organic.
Sleep soundly with GOTS-certified cotton:
– Organic cotton is grown without the use of toxic and persistent pesticides, and synthetic fertilizers
– Soil is nurtured through farming methods such as crop rotation, composting and mulching, which retains moisture in the soil making it viable in the long term
– GOTS prohibits the use of GM (genetically modified) seeds meaning it gives control back to the farmers who are free to save seeds and choose what they grow - normal cotton seeds are controlled by GM giants