We loved sleepovers as kids, time away with friends, swapping stories and giggling into the night. Building connections and ourselves. PJs were the uniform for that, the ceremonial robes. A different kind of powersuit that allows us to feel safe, comforted and open to express ourselves.
Pyjamas still have that power, and are still a marker of spending some quality time with loved ones, or with ourselves.
FROM THE DRAWING BOARD
Every Yawn print is drawn or painted by hand in our studio in London, using charcoal, ink or watercolour. Each print with a hidden detail for you to find, in your own time.
Drawn with a fine-point ink pen, characters from our favourite childhood stories hide amongst the tall trees of a Brothers Grimm-inspired forest in our Treetops and Tales print.
Pyjamas, robe, nightshirt and bottoms - they're all available in our new cosy organic cotton twill.
THE COTTON LAB
Fabric is the single, most important element in creating Yawn’s products; it’s why our customers come back and why we make it bespoke. We spent years creating our Superfine "00" cotton - now, we're making it organic.
Sleep soundly with GOTS-certified cotton:
– Organic cotton is grown without the use of toxic and persistent pesticides, and synthetic fertilizers
– Soil is nurtured through farming methods such as crop rotation, composting and mulching, which retains moisture in the soil making it viable in the long term
– GOTS prohibits the use of GM (genetically modified) seeds meaning it gives control back to the farmers who are free to save seeds and choose what they grow - normal cotton seeds are controlled by GM giants