Notes from Yawn | Our new organic cotton nightwear
Our purchases come at a price beyond the tag. After years of hard work, Yawn’s new organic cotton nightwear is here. Call it psychological, but we think it feels even softer...
When Yawn’s first organic cotton samples arrived at the London studio, just over six weeks ago, I tore open the package, my stomach full of fear. We ran to the meeting room, closed the door and tried everything on - a kind of nervous pyjama party. But then we felt the soft handle of the new organic cotton nightshirts and pyjamas against our skin. We did it. We could sleep again...
Fabric is the single, most important element in creating Yawn’s luxury nightwear; it’s why our customers come back and why we make it bespoke. But our purchases also come at a price, beyond what’s on the tag. Yawn’s mission from the start was to use organic cotton in its women’s collections:
Organic cotton uses 88% less water, 62% less energy and no toxic chemicals.
But there’s only a small percentage of organic cotton available in the marketplace, about 0.7%. To be a part of it, brands need to place sizeable orders with suppliers - no mean feat for a small business. Over the last five years, I’ve been personally visiting factories to build trusted relationships. This summer - after years of work - we are able to do it, without compromising on the fabric’s tactile quality. Call it psychological, but I think it feels even softer. You be the judge.
Days after the samples arrived, an email reached my inbox from GOTS, certifying our greige cotton as organic. With that confirmation, we were able to update Yawn’s ethics page - a set of values that we are proud of and continually challenge ourselves to update and improve. GOTS makes sure that:
- Inputs in processing the fabric comply with strict biodegradability and toxicity requirements
- Factories have functioning wastewater treatment plants to protect local ecosystems and water supplies
- Products do not contain any allergenic, carcinogenic or toxic chemical residues
- Core International Labour Organisation (ILO) conventions are met throughout manufacture and a social compliance management system
And here’s some background on the growing of GOTS-cotton fabric:
- Organic cotton is grown without the use of toxic and persistent pesticides, and synthetic fertilizers
- Soil is nurtured through farming methods such as crop rotation, composting and mulching, which retains moisture in the soil making it viable in the long term
- GOTS prohibits the use of GM (genetically modified) seeds meaning it gives control back to the farmers who are free to save seeds and choose what they grow - normal cotton seeds are controlled by GM giants
So this season’s core cotton collections of luxury pyjamas and nightshirts will feature our new organic cotton. Yawn’s limited edition products are made in such small quantities that they’re not yet organic; if you like them enough and we can put them into full production next year, we will use organic cotton and make them part of our core range.
While people wear clothes, we’re here to make them last. Buy better, buy less, wear until it’s full of memories.
And - most importantly - tell us what you think.
Founder of Yawn