Press & Praise

Metro "Gift Guide"

Featuring - Sleep Tight Nightshirt Gift Set in print House Of Cards


The Guardian "Christmas Gift Guide 2017"

"Starry Night - Luxury PJs in the softest, starry print, delivered in a matching cotton bag." 

The Independent "10 best stocking fillers for her"

"...ideal to pop in a stocking." - Written by Zoe Galloway and Sally Newall 

Ideal Home "Gift Guide"

"Lounge around - Dreamcoat." 

Country Homes & Interiors "Shopping Shortlist"

Featuring 'Safe Harbour' pyjama gift set

Red "19 Of The Best Pyjama Sets"

Written by Roanna Day

Glamour "15 printed & satin pyjama sets for the most luxurious night's sleep"

"Time to look as stylish in the evening as you are during the day." - Written by Leanne Bayley and Alice Howarth

Prima "I couldn't find stylish pjs - so I made my own"

Interview with Yawn Managing Director and Co-founder, Alice Whiteley

Country Homes & Interiors "Make Life Lovely"

"Great as a thoughtful gift for a friend or a self-indulgent treat for you." 

The Pool "Treat yourself to a pair of posh pyjamas"

"Never mind an old T-shirt and pants – make your evening just that little bit nicer with a lovely set of PJs."

West London Living "My West London Life" 

Written by Olivia Allowed-Mollon

West London Living "Mother's Day Gift guide: Part II" 

"Yawn classic Pyjama Sets combine comfort and character for the perfect relaxation wear." - Written by Olivia Allwood-Mollon 

Stylist Magazine "The Style List

30 Little Pick - Me - Ups

Financial Times - How To Spend It "Loose Change" 

"A first class find..." - Written by Alyson Walsh 

YOU "Fashion forward"

Written by Alisha Hockenjos

The Cheshire Magazine "Recovery Kit" 

"...comforting 100 per cent cotton sateen pyjamas..."

The Independent "Executive Lounge" 

"Duvet days don't have to involve well-worn pyjamas and tatty sweats..."

Glamour "Beautiful loungewear to slob about in over Christmas" 

"See the beautiful loungewear we'll be slobbing about in this Christmas."

InStyle "Christmas shopping can be easy" 

"46 genius gift ideas she'll actually like."

The Observer "We love" 

"...a special Parisian pyjama to cosy up in this winter."

The i - The Independent "The 10 Best...Sleepwear" 

"Yawn's pyjamas are among the very best out there."

Exclusive "Slumber Party"

"Featuring Yawn pyjama set 'Safe Harbour' 

Country & Town House "Christmas Gift Guide"

"The Golden Notebook - Fill up your stockings"

Eastlife "The last minute gift guide continued...'

Featuring Yawn pyjama set House Of Cards

TV Extra "Shopping" 

Featuring Yawn pyjama set

Heat "Personal Shopper 

"Possibly the chicest PJs ever."

House Beautiful "Cosy up for Autumn" 

"Warm colours and clever buys you'll love." 

Spectrum "Lifestyle News"

"Pyjama coat is the stuff of dreams."

TV Extra "This week we love..." 

"Pop this scented bag near near your ned to help you drift off to sleep."

S - Sunday Express "Gift Guide"

"Sleeping patterns." 


Metro "The Hot List"  

" of our snoozing wish list." 

Spectrum "Lifestyle News"

"...ticks all the style boxes for a laid-back lie in."

Notebook "Fashion Notes"

"...we have discovered the ultimate loungewear brand..."

Motherland "The Gift Guide" 

"...the prettiest pieces for her this Christmas."

Red Magazine Online "Christmas Gifts for Her" 

"If you need a little Christmas inspiration look no further." 

Women's Health "Mayday To Payday" 

"Dresscode for a Friday night in."

Ok! Magazine "Christmas Luxe List" 

"...perfect for cosying up by the fire." 

The Independent "The Audit - We're Buying..." 

"'Tis the season to hibernate under the covers, but do it in style with a fresh pair of PJs."

The Edited "MMM {Lifestyle} Meet Yawn, The Chicest Pyjamas In Town" 

"With a relaxed cut, made from lovely soft cotton and in brilliantly unique prints, Yawn’s pyjamas are certainly feel-good." - Written by Erica Davies

In Style "Luxe Xmas Gifts under £50" 

Y - "Yawn cashmere socks." 

The Observer Magazine "Up Front - This week's 5" 

"...order new pyjamas while lying in bed." 

The Independent Magazine "All Good Things" 

"...ever-so-taseful designs." - Written by Charlotte Philly

Harper's Bazaar "Gifts For Her" 

"The perfect Christmas gifts for every woman in your life." - Written by Zoe Dickens

Fashion Bust "Feeling sleepy? Get cosy in new luxury nightwear brand Yawn" 

"...cleverly designed to offer a quirky take on classic looks." 

London Evening Standard "Wednesday Sweet Dreams" 

..."quality British PJs with sweet hand-drawn prints..." - Written by Emma McCarthy 

Countryside La Vie

"For extra warmth try these!"