New year, new prints and… new products!

By Imogen Wallis

We have finally released our brand new collection, available to buy online NOW!

After months of sketches, pattern swatches, fitting sessions, multiple samples and a trade show or two, our prints ‘Calm Waters’ and ‘Wandering Wisteria’ are on their way to stockists all over the world and hit our online store today.

Our print inspiration for 2017 was nature. Whether being transported to the coast with ‘Calm Waters’ or venturing through a pink field of ‘Wandering Wisteria’, we hope you enjoy finding our signature Yawn hand-drawn hidden details. Both new prints are made in our lighter weight 100% bespoke cool cotton sateen to keep you comfortable year round.














There is however, a new twist! With British weather forever changing and to cater to those of you who live a life in the sun, it was important for us to offer alternatives to suit your needs and provide more options. So this year we are proud to be launching some beautiful new products:

Our ‘Short Sleeve PJ Sets’ are a first for Yawn. With a short sleeved top and classic pj bottoms it is a fantastic alternative for when the sun finally decides to arrive to the UK. For those who like to get their legs out – at home or on travels abroad - we have our ‘Shorts PJ Sets’. Alternatively, if you value flexibility and enjoy mixing and matching we have separates - in your favourite ‘Classic PJ Shorts’ and ‘PJ Bottoms’.

Since its arrival, our Dreamcoat has been hugely successful. For 2017 we wanted to design a cooler alternative and we are delighted with the results. You can now pick up our luxurious ‘Cotton Robe – a real investment piece. Finally, some of you tell us you are not PJ fans – you prefer nighties. So now we have the answer. Last year we spent a long time designing our new ‘Cotton Nightie’ with beautiful pleated front – and are really excited that it is now here.











We can’t wait to see your pictures and hear all of your opinions about the new collection. Don’t forget to email us at - With spring just around the corner, we’ve got a feeling that March is going to be a brilliant month.

P.S. Stay tuned… there’s more to come in April and if you haven’t noticed online yet, here’s a sneak peak of our ‘Cami’.  Perfect for high summer months.