Luxurious organic cotton nightwear, designed for women, made to last.
GOTS organic certified fabrics in the highest thread count; quirky prints hand-drawn in our London studio; thoughtful details, carefully made; and pyjamas that get better wash after wash.
14 women, 12 classic prints, 1 early start.
This year, we invited our customers to share their stories. The responses (and their PJ's) spanned years and continents. So we gathered 14 of them, in their Yawns, to celebrate going slow and going the distance. #TogetherWeYawn.
INSIDE OUR STUDIO
Every Yawn print is drawn or painted by hand in our studio in London, using charcoal, ink or watercolour. Each print with a hidden detail for you to find, in your own time.
The one with the hidden whale.
Designed by our team in London and quickly became our bestselling print.Inspired by seaside holidays on the great British coast it features lighthouses, large waves.
HAND DRAWN PRINTS
THE COTTON LAB
88% less water. 62% less energy. No toxic chemicals. And only 0.7% of it in the world.
Fabric is the single, most important element in creating Yawn’s products; it’s why our customers come back and why we make it bespoke. We spent years creating our Superfine "00" cotton - now, we're making it organic
Sleep soundly with GOTS-certified cotton:
– Organic cotton is grown without the use of toxic and persistent pesticides, and synthetic fertilizers
– Soil is nurtured through farming methods such as crop rotation, composting and mulching, which retains moisture in the soil making it viable in the long term
– GOTS prohibits the use of GM (genetically modified) seeds meaning it gives control back to the farmers who are free to save seeds and choose what they grow - normal cotton seeds are controlled by GM giants