Luxurious organic cotton nightwear, designed for women, made to last.
Inspired by a conversation between mother and daughter, Yawn was created to help women relax, so customers are at the heart of our business. The little things that matter to you, matter to us.
This Christmas, give the gift of comfort and joy.
Pyjamas for life (not just for Christmas)
Because Yawn is independent, answerable only to our customers, we’re free to invest in extraordinary details that matter – from the big things, like our sustainable supersoft organic cotton (280 thread count, whilst using 88% less water, 62% less energy and no toxic chemicals), to little touches like horizontal buttonholes that won't pop open at night.
INSIDE OUR STUDIO
Every Yawn print is drawn or painted by hand in our studio in London, using charcoal, ink or watercolour. Each print with a hidden detail for you to find, in your own time.
Drawn with a fine-point ink pen, characters from our favourite childhood stories hide amongst the tall trees of a Brothers Grimm-inspired forest in our Treetops and Tales print.
HAND DRAWN PRINTS
THE COTTON LAB
88% less water. 62% less energy. No toxic chemicals. And only 0.7% of it in the world.
Fabric is the single, most important element in creating Yawn’s products; it’s why our customers come back and why we make it bespoke. We spent years creating our Superfine "00" cotton - now, we're making it organic
Sleep soundly with GOTS-certified cotton:
– Organic cotton is grown without the use of toxic and persistent pesticides, and synthetic fertilizers
– Soil is nurtured through farming methods such as crop rotation, composting and mulching, which retains moisture in the soil making it viable in the long term
– GOTS prohibits the use of GM (genetically modified) seeds meaning it gives control back to the farmers who are free to save seeds and choose what they grow - normal cotton seeds are controlled by GM giants