Luxurious organic cotton nightwear, designed for women, made to last.
Feel the love. With GOTS organic certified cotton in the highest thread count; quirky prints hand-drawn in our London studio; thoughtful details, carefully designed, responsibly made.
Go slow, rest easy
We believe that in a world moving ever faster, what really matters is to take our time.
We do things the right way, not the fast way. Extraordinary details that feel great - from bespoke organic fabrics, to hand drawn prints.
We think long term. Making thoughtful things that not only last, but get better with age. For a positive impact on our environment, and for our customers.
We're taking our time. An independent business, building slowly, without compromise, so you can rest easy.
THE COTTON LAB
88% less water. 62% less energy. No toxic chemicals. And only 0.7% of it in the world.
Fabric is the single, most important element in creating Yawn’s products; it’s why our customers come back and why we make it bespoke. We spent years creating our Superfine "00" cotton - now, we're making it organic
Sleep soundly with GOTS-certified cotton:
– Organic cotton is grown without the use of toxic and persistent pesticides, and synthetic fertilizers
– Soil is nurtured through farming methods such as crop rotation, composting and mulching, which retains moisture in the soil making it viable in the long term
– GOTS prohibits the use of GM (genetically modified) seeds meaning it gives control back to the farmers who are free to save seeds and choose what they grow - normal cotton seeds are controlled by GM giants
Hand drawn prints
Every Yawn print is drawn or painted by hand in our studio in London, using charcoal, ink or watercolour. Each print with a hidden detail for you to find, in your own time.
Discover Bums and Roses. Inspired by the women’s pond in London’s Hampstead Heath, Bums and Roses is painted with a brush pen and black ink. Find the hidden detail - a woman, diving amongst the roses.
Soft, smooth, and naturally breathable. Standard cotton has a 150 thread count; ours packs in 284.
Organic cotton. It's stronger, uses 88% less water, 62% less energy and contains no toxic chemicals.
Hand drawn details. There are stories to be found. Of lost balloons, skinny dips and forest wolves.