Journal

Yawn returns to paris

The beginning of the year is always an exciting time for Yawn. For the fourth year running, on 19th January the team rolled out of bed to cross the English Channel to visit the city of love, Paris. Our mission - to show the latest collection at international trade show, Salon De La Lingerie.

The completed stand - H14!

It was a tiring but exciting few days. Salon was a fantastic opportunity to discover and discuss new trends, whilst meeting new and current stockists. In particular, Yawn was able to test new pieces with international buyers, including a new mix and match jersey range, chambray cotton robes and hot new 2018 prints ‘Hideaway’, 'Eve' and 'Uncharted'.

Spot Yawn's new 2018 prints

The team stayed at our favourite little 2 star hotel – Avenir, perfect for a fashion start up with a fantastic breakfast to get us started for the day. We ate well as you would expect and stumbled across a delightful restaurant called Via Del Gusto. Whilst our bellies were filled, we listened to our waiter’s heart-breaking love story set in London and then it was off to bed.

The weekend began with meetings and speaking to press from across Europe, but a real highlight is seeing pieces from the collection on the runway. This year Yawn was chosen to feature in both the ‘Selection Show’ and ‘Daylights Show’, displaying new print ‘Hideaway’ and classic favourites ‘Lovebirds and ‘Float Away’ to represent AW18/19 trends. It’s a real honour for a small British brand to be displayed in front of a vast range of people amongst other great international collections.

Yawn's Pineapple Skies Robe & new print Eve featured in the 'Trends Section' 

Since receiving feedback from the last show, it was wonderful to see the positive reception to our new jersey pieces to mix and match with the range. Trends have shown women want flexibility to match to their lifestyle and comfort levels and we hope to help you all achieve this – whilst maintaining a stylish look.

Thank you to all those who visited Yawn, it was a pleasure to meet you all and we’re very excited to welcome new stockists in Spain and expand plans for Japan this year.

For stockists who would like the opportunity to see the new collection in person, Yawn will also be exhibiting at trade show INDX this February. For more information please email wholesale@loveyawn.com and we hope to see you there.